Labels: book marketing
Be like water making its way through cracks. Do not be assertive, but adjust to the object, and you shall find a way round or through it. If nothing within you stays rigid, outward things will disclose themselves.
Empty your mind, be formless. Shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle and it becomes the bottle. You put it in a teapot it becomes the teapot. Now, water can flow or it can crash. Be water my friend.
We live in square framed houses, built on square shaped foundations and look through square shaped windows. Many of us go to work in square shaped offices and stare at square shaped computer screens, then come home to watch square shaped TVs.
There’s something satisfying about the square, its straight lines and even corners - so stackable…,predictable. manageable.
Yet a square exists nowhere naturally in nature.
Instead of living in ways that are adaptive to nature, we’ve been living so nature will adapt to us.
And that’s exactly what’s happening.
Awhile back someone left some church literature on my door step. The brochure cover depicted Jesus. Not the feminine, virginal looking Jesus of the Italian masters, or the contemplative Jesus of the late twentieth century. This Jesus was on the move, blonde and buffed with angled Native American features, white skin and blue eyes. Terminator Jesus.
Scene I: 1 minute 90 seconds: Morning rush hour in downtown
Cut to the first commercial: Extra Strength Tide with Bleach turns our gray dingy whites, bright. Commercial II is an ad for antibacterial kitchen wipes. Commercial III shows somebody’s mother baking cookies in what can only be construed as a state of pharmaceutically induced glee.
The message is clear. If we purge our homes of bacteria and get our whites really white then we can manage chaos. We can manage death. A mitotic growth of products offers a glimmer of control in the face of prime time’s line-up of denitrifying corpses. Lock the door and sanitize your counters.
Contrary to commercial media’s fixation with the bleeding lead, the FBI’s compilation of crime stats shows that last years murder rate hit a 40 year low. Despite cuts in police budgets and the fraying safety net, all incidents of violent crime including murder, rape and armed robbery are lower now than they were in the 1970’s. This trend is expected to continue as the
Say yes more.
Accept all invitations for one month and see how life changes. I first heard this challenge about six months ago from Patricia Ryan Madson in her book, Improv Wisdom. And again from, Danny Wallace who made a pact with himself to “say yes to life for a year.” http://www.dannywallace.com/ I’m still trying to get through one month. It’s surprisingly hard.
Nature--including human nature--flows along the path of least resistance. In much the same way the flow of the river is determined by the structural support of the river bed, our collective hope is in the structure of the systems we create.
I want to remember this quote by Robert Frost:
“All great things are done for their own sake.”
Whether they’re scientific discoveries, works of art, novels, songs, inventions, or corporate startups. Great things aren’t accomplished for money, fame, to get the girl, or to prove a point to anyone. To paraphrase another Robert-Robert Fritz:
“Great things are motivated because someone desired for them to exist.”
Life is caught in the tension between order and chaos. If there is too much order, everything becomes the same and there is no room for creativity or anything new. Everything must fit the one pattern. If there is too much chaos nothing can last long enough to create anything useful; everything is just a jumble that destroys everything before it can get started. Between order and chaos is found the edge of chaos, the point where there is enough chaos for novelty and creativity, but also enough order for consistency and patterns to endure. This point is a magic point, where new and unimagined properties can emerge.
Foremost, great speakers exude genuine passion. Make sure what comes out of your mouth is aligned with your head and your heart
Create a vision. It’s never about the product. It’s about what we can be, what the world can be.
Use stories and personal anecdotes
Constant reinvention. Keep it fresh. Keep looking for new ideas and inspiration.
Grab them with a strong first impression
Eliminate jargon at all costs. Keep your language clear and concise. If you can say it in three words instead of four, use three. If you can say it in two syllables instead of three, use two.
Keep your body language open
Use dynamic hand gestures. According to Gallo, studies show complex thinkers use complex gestures
Vary the inflection and pace of your delivery. Pause for dramatic suspense.
Maintain constant eye contact with your audience
Give your audience a break. Break up dense presentations with visuals, music or other activities. All 60 minute segments are less than 18 minutes long. Studies show we reach a saturation point after 18 minutes. If you’re holding a day long workshop chunk info into segments.
Dress your best in a way that’s appropriate for your audience
Rehearse, Rehearse, Rehearse
That's the link to a writers resource lens I created on Squidoo. It's basically a link compilation. Please send your suggestions if I've missed something interesting!
A research team out of the University of Washington can predict with over 80 percent accuracy which couples will stay happy and which couples will split. They say it has nothing to do with irreconcilable differences.
http://www.thislife.org/ (look for the search field on the left and enter episode 261 for an audio archive) or search John Gottman.
It occurs to me that Gottman’s principles for communication can be generalized to all kinds of negotiated peace, including the really big kind.
Gottman’s Guidelines for Keeping the Peace
Don’t let the praise-criticism ratio fall beneath 7:3
However tempted, don’t show signs of contempt. (that includes rolling the eyeballs)
Accept influence from the other person/party, show that you’re working to cooperate.
Do your best not to let the other person/party feel attacked.
When we’re attacked our heart rate escalates along with adrenaline levels. This in effect creates a perceptual mote around us. We stop hearing what the other person says and cling to our own positions.
When this happens look for ways to de escalate. It’s better to back away slowly than hit a stone wall. The American Life archive above shows a really touching example of a couple de-escalating after the husband felt attacked.
Most relationships—including the successful ones-- have about 15 or so irreconcilable differences.
This is a good thing. What would be more frightening than a world where we all thought alike?